Data Scientist for Marketing
Company: VirtualVocations
Location: Kansas City
Posted on: February 2, 2025
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Job Description:
A company is looking for a Data Scientist - Marketing to lead
analytics and operations for paid marketing efforts.
Key Responsibilities
Own the marketing measurement strategy, including attribution
modeling and incrementality testing
Build and optimize dynamic LTV models to inform spend decisions and
maximize ROI
Create dashboards and reporting systems to track campaign
performance and identify optimization opportunities
Required Qualifications
Proven experience in driving business growth through paid marketing
initiatives in a software company
Experience in building marketing measurement frameworks, including
multi-touch attribution and LTV models
Familiarity with analytics tools such as SQL, Python, and BI
tools
Ability to work autonomously and take initiative from day one
Experience with B2C/B2B business models is a plus
Keywords: VirtualVocations, Kansas City , Data Scientist for Marketing, Advertising , Kansas City, Kansas
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