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Marketing Automation Director

Company: VirtualVocations
Location: Independence
Posted on: February 1, 2025

Job Description:

A company is looking for a Director of Marketing Automation (B2C).



Key Responsibilities

Collaborate with digital, web, and data units to enhance the marketing automation platform
Establish best practices for platform healthcare, including automated repositories and data logging
Monitor platform performance, identify bottlenecks, and implement optimizations for efficiency


Required Qualifications

Minimum of 5 years of relevant experience
Strong knowledge of marketing automation platforms and operations
Solid understanding of data governance and platforms such as CRM and CDP
Good knowledge of information technology and software development life cycles
Familiarity with Agile methodology and flexibility to adapt to changing requirements

Keywords: VirtualVocations, Kansas City , Marketing Automation Director, Executive , Independence, Kansas

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